Your brand is how the public perceives you – encompassing visual elements and stylistic choices, to create a cohesive image. It’s more than just a logo, a name, or a slogan. It includes everything that shapes the reputation of your business.
From the tone of your messaging to your colour palette, we work closely with you to establish how your brand should look, sound, and feel across every touchpoint.
Whether you are starting from scratch, refreshing an outdated brand, or needing clearer direction as you grow, we create branding that is cohesive, strategic, and aligned with your goals.
Your brand voice is how you speak, and connect with your audience. It is the personality and tone behind every message and piece of content you put into the world. Through brand strategy, we define a clear and consistent voice that reflects who you are and resonates with the people you are trying to reach. Whether that is confident and authoritative, warm and approachable, or something in between, it needs to feel authentic and recognisable.
People connect with brands that feel relevant, and aligned with their needs and values. Brand strategy helps you move beyond generic messaging and speak directly to the people you want to attract. We take the time to understand your audience, what they care about, what motivates them, and what influences their decisions. From there, we shape your positioning and messaging to ensure your brand feels relatable and meaningful.
Brand strategy defines what sets you apart and how to communicate it effectively. We identify your unique strengths and points of difference so you can confidently position yourself against your competitors. This allows you to move away from competing on price or blending in with brands with a similar offering. Instead, you are positioned in a way that is distinct and compelling.
Prior to starting your brand development, it is crucial for our team to gain a deep understanding of your business and what you hope to achieve.
Where the strategy, turns visual. Taking the findings from the research undertaken, you will be presented with a brand strategy and creative direction.
Using feedback provided on the strategy and direction, the development of your visual identity is executed.
The team will present two visual identities for you to choose from, showing how your business will be portrayed in market.
A meeting will be scheduled to discuss your continued partnership with us for your marketing needs or to explore other options.
Belconnen Mazda been working with One Fifty Marketing for more than three years now and have partnered on a variety of marketing projects, partnerships and TV Commercials over that time. Having multiple members working together means they truly understand our business and operate as an extension of our team. It gives me the confidence to focus on running the business, knowing our marketing is in capable hands with One Fifty Marketing.
We are extremely happy with our decision to move away from dealing directly with multiple representatives from different marketing companies. After 25 years in small business, one of the best decisions we have made was consolidating all our marketing with one company.
Kristy, Joel & Naomi, and the entire team at One Fifty Marketing have been incredibly welcoming and supportive from the very beginning. They took the time to truly understand our business and helped us identify what we needed to grow and move confidently into the future.
Not only have they significantly increased traffic to our business, but they have also helped strengthen awareness of our brand and communicate who we are as a family-owned company. Through our new website and improved online presence, they have successfully driven more clients to our business.
A special thank you to Kristy, who has been exceptionally committed, hardworking, patient, and supportive throughout the entire process. We highly recommend One Fifty Marketing for all your marketing needs.
“Naomi & her team have been such a great support with all aspects of SEO & Social Media marketing. They take a really personalised approach and take the time to get to know your business. We’re always feeling supported & heard – highly recommend!”
“One Fifty are such a great team of people to work with. They have helped get our social media platform up and running and are always willing to go the extra mile. Highly recommend working with this company for all your marketing and social media needs.”
“One Fifty Marketing are such a dream to work with. Naomi and her team think outside the box and go above and beyond for our marketing needs. Can highly recommend this company.”
“I have been using One Fifty Marketing for years now. I can highly recommend this company. They individualise the marketing to your needs and requirements. The friendly and helpful staff are always ready to assist in any way possible. I am very happy with Onefifty and the marketing team, you will be too.”
“The team at One Fifty Marketing look after all aspects of the marketing for my business. As a small business owner, their management and ownership of this function means I can spend more time building my business and focusing on the parts that I do best. I can’t speak highly enough of the whole team and highly recommend working with them!”
Marketing doesn’t need to be overwhelming. We make it simple by giving you access to a full team of experts without the full-time cost.
