BRAND
DEVELOPMENT

It’s time to stand out.

A rock solid strategy that allows you to
break the moulds, whilst positioning your brand as an industry leader.

SO, WHAT IS BRAND development?

Brand strategy helps you to unveil your story and gives you your WHY so that you can approach every decision with confidence and clarity. Finding your true personality is a step towards differentiating yourself as a brand and truly using it to your advantage. Having a deep understanding of who your target audience is will allow you to tailor your content towards them specifically. This results in higher recognition, growth and a loyal audience who feels as though they can truly relate to your brand.

In our modern, millennial market, simply having a good product or service at a good price point is no longer enough. A rock solid brand strategy allows us to know how to break the moulds, whilst positioning you as a leader in your industry. Nobody wants to be a cookie cutter brand, so let’s help you to stand out!

brand strategy, ANd Why do I need it

FINDING YOUR
VOICE AS A BRAND

BECOMING THE BRAND
EVERYONE RELATES TO

Standing out in
your industry

Not sure where to start? Let’s Chat.

THE BRAND DEVELOPMENT PROCESS:

1
2
3
4
4
STRATEGY
Prior to starting your brand development, it is crucial for our team to gain a deep understanding of your business and what you hope to achieve.
Direction
Where the strategy, turns visual. Taking the findings from the research undertaken, you will be presented with a brand strategy and creative direction.
DEVELOPMENT
Using feedback provided on the strategy and direction, the development of your visual identity is executed.
PRESENTATION
The team will present two visual identities for you to choose from, showing how your business will be portrayed in market.
NEXT STEPS
A meeting will be scheduled to discuss your continued partnership with us for your marketing needs or to explore other options.

Don't take it from us, take it from our clients

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One Fifty Marketing helped us build our brand from the ground up. Their expertise in brand strategy and design has helped us establish a strong foundation for our business. The team is not only professional but also friendly and easy to work with. We are so happy with the results, especially our brand story and logo, and would highly recommend their services to anyone in need of branding assistance.
Coast to Coast Luxury Retreats
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I can’t say enough good things about One Fifty Marketing. From our initial meeting to their consistent, tailored delivery, they have seamlessly met our marketing and advertising needs with incredible precision. They are creative, helpful, always pleasant and make the process seamless and fun. Plus the individuals in the team are the best, we work with Naomi, Tori and Allie, and they’re all amazingly talented, friendly and always on point with their delivery. We are lucky to have One Fifty as part of our team and on our side.
Belconnen Mazda
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One Fifty Marketing has always gone above and beyond to help our team at Belmont Golf & Bowls. Their team has excelled with ideas to improve our social media platforms, and to attract more people from the public, as well as our members. Our team is so appreciative and grateful for everything One Fifty Marketing has done and will continue to do for us in the future.
Belmont Golf & Bowls
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Website looks fantastic. Thank you for all your assistance, it has been an absolute pleasure working with you. We are so happy with the result and one we would not have been able to achieve without your guidance and professionalism. Please pass on our thanks to the team. So very much appreciated.
‌N&J Handrails
Feel Like socialising

Any moment is an opportunity for content when you’re in the Social Media Team 👏

#socialmedia #socialmediamarketing #socialmediamanager #content #marketingagency #digitalmarketing #newcastlesocialmedia
...

Introducing Mel, our newest graphic designer and illustrator with over 8 years of experience 🎨 Renowned for her fun and colourful designs, Mel also excels in creating sleek and professional work. As a new Mum, she brings an impressive balance of energy and dedication to our team. Her openness to new ideas and pushing creative boundaries makes her an invaluable asset. Mel is also a dog enthusiast, often accompanied by her greyhound, Leo, who occasionally visits the office. If she`s not at her desk, you can find her enjoying a coffee at Uprising ☕️

We are stoked to have her apart of our team.

#graphicdesigner #newcastle #marketingagency #designer #illustration
...

It’s the office gossip 👀 our new website is live!!

Designed by our talented Graphic Designers in-house and developed by the amazing team @clickkstagram

Check it out! Link in bio ✨

#newwebsite #webdesign #websitedesign #graphicdesign #webdevoper #designagency #onefiftymarketing
...

Your website is often your potential customer`s first impression of your business. A good website not only looks great, but is also made up of carefully thought out components to create a user-friendly experience.

Have you thought about your website`s recipe? No? Get in touch!

#websitetips #marketing #convertablewebsite #websitegoals #business #marketingagency
...

Can you guess what the highlight of the Origin was for us last night aside from the Blues absolutely dominating!?

Seeing our TVC go live! Did you watch it? 👀



#tvc #television #marketing #marketingagency #stateoforigin #graphicdesign #mediabuying #brandstrategy #newcastlensw
...

Twins 👯‍♀️

#corporatehumor #digitalagency #officelife #marketingagency
...

Exciting things coming soon… 👀

#newlook #branding #marketingagency #design #socialmedia #onefiftymarketing #newcastleagency
...

Meet Kayle, our social media and video editing gun! With a background in TV production and sound design he brings to the team a unique skillset taking reels to the next level!

Kayle holds a Bachelor of Audio at Sydney’s SAE Institute and an MBA majoring in Marketing at the University of Newcastle. In his spare time you will either find Kayle surfing or making music - check out ‘JVLY’ on Spotify!

He is known around the office for his patience (being the only bloke upstairs) and love of ham, cheese and tomato toasted sandwiches. Here he is pictured here with his favourite co-worker, Ollie. His words, not ours 😉

#marketing #marketingagency #newcastlemarketing #socialmediacoordinator #socialmediamarketing #organicsocialmedia
...

It’s feedback like this which shows why we love what we do! One Fifty was founded with a common goal: to simplify the marketing world for small to medium sized businesses, enabling owners to concentrate on what they do best!

We strive to achieve this for our clients in everything we do! Don’t take it from us, take it from Dave & Kath!

#onefiftymarketing #marketingagency #clientfeedback #results
...

It’s crazy, we try and walk to our office and we always end up at @bakeduprising 🤷‍♀️

#marketingagencylife #bakery #newcastlebakery #coffeetime
...

A new creative direction and brand design for Coast to Coast Luxury Retreats, coming to Newcastle soon 🤫

We are in love with this new brand! Create your dream brand with us, enquire today! ✨



#creativedirection #branddesign #brandidentity #branding #graphicdesign #newcastledesign #marketingagency #onefiftymarketing #newcastleagency
...

It’s a daily occurrence 🤦🏼‍♀️

#workingmum #smallbusiness #smallbusiessowner #smallbussinessmeme #onefiftymarketing #marketingagencylife
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Meet Mia - our incredibly talented and organised Marketing Assistant 💃

Mia has recently joined the team and when we say you`re in good hands behind the scenes, we mean it!

Mia ensures there`s no stone left unturned, always having our clients best interests at heart. Not only has Mia has amplified our office style but she fits right in with her quick witted sass. We learnt the hard way so make sure you don`t critique her lunch choices! 😉

We couldn`t be happier to have Mia on our team, make sure you say hi when you see her out and about.

#onefiftymarketing #meettheteam #marketingassistant #marketingagency #newcastlensw
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A recent website design for @neatacresfarmhouse 😍

Why do we love it? It’s clean, modern and functional!

Huge thanks to the team @clickkstagram for bringing our design to life! Go check it out 😮‍💨

#websitedesign #websitedevelopment #webdesigner #graphicdesign #marketing #marketingagency #newcastledesign
...

✨ Client Spotlight ✨

A recent new brand identity for @heartbeatofthehunter_ which is coming to the Hunter Valley for the first time ever! Why do we love this logo?

✔️ Functional
✔️ Recognisable
✔️ Versatile

Does your logo tick these boxes? 🤔

While you’re here, Heartbeat of the Hunter is bound to be a fantastic day out, let’s support live music! 28th September 2024. See you there!

#heartbeatofthehunter #heartbeat #livemusic #rebrand #brandingfestival #visitnsw #huntervalley
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Have you heard the news? We now have a Social Media Department and we are excited to introduce our amazing Social Media Coordinator Lauren! 👋

Lauren has almost finished her degree in Communications at the University of Newcastle and has an incredible eye for colour composition and design so she is bound to keep your grid looking good! She brings to the team a passion for all things Social Media and a fresh perspective on the existing strategy for our clients.

In her spare time Lauren enjoys playing netball and has a self confessed shopping addiction which as a result we are always jealous of her office fits!

We are so excited to have her as part of the team! 💞

#onefiftymarketing #meettheteam #socialmedia #socialmediacoordinator
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